Logos are everywhere, and every logo is a visual element that serves three main functions:
A logo identifies your company in the marketplace. In a quick, visually symbolic way, a logo represents your
company to the
outside world. Often your logo is the first thing a potential customer sees. It's your first
impression, and we all know how important that can be.
If designed well, your logo will also distinguish you from your competition, providing a way for customers to
recognize and select you amidst other similar businesses. Is your logo unique? Or can people toss you in a
pile with your competitors?
Thirdly, your logo communicates something about your company. Sometimes direct, and sometimes subtle,
every logo says something about the company it represents. What does your logo say about your company?
Classy? Trustworthy? Serious? or Unprofessional? Sloppy? Outdated?
Most logos accomplish the 3 functions with varying degrees of effectiveness. How does yours measure up?